Xiaomi is one of the fastest growing manufacturers in the market and today, the company announced its latest flagship Xiaomi Mi4. The device comes with all the great specs that you would expect on a flagship device along with a killer price tag which is sure to lure in new customers to the company.
Like HTC, Xiaomi is experimenting with metal design with this new flagship. However, the entire body is not made of metal; instead the stainless steel frame is sandwiched between the 5 inch screen and the plastic back cover.
Inside, there’s Snapdragon 801 SoC along with 3GB of RAM. As for storage, there are 16GB and 64GB options. On the back lies a 13 MP f/1.8 camera along with a special 8MP sensor upfront for selfies. There’s all the usual connectivity features like Bluetooth, Wi-Fi, LTE Radio etc. and a 3,080 mAh battery which should be enough to last you an entire day.
As mentioned above, on the front, lies a sharp 5 inch 1080p screen while on the back, there’s a plastic cover which is reportedly replaceable. There’s lots of options for the back cover textures like bamboo, wood, cloth, stone texture etc. And to be frank, they all look quite good.
As for the design, on a first glance, the device does look like the iPhone. But it’s no surprise that the company has taken some design cues from Apple as Xiaomi’s CEO Lei Jun is known for his similar dressing and presentation style as Apple’s Steve Jobs.
The device will be up for pre-order starting June 29th for an impressive price of $320 (16GB) and $400 (64GB). Unfortunately, the company has not yet announced whether it will be available in other markets. But given that the company is slowly expanding into foreign markets, we expect the announcement about its global expansion pretty soon.
Xiaomi has already sold more than 26 million smartphones in the first half of the year and plans to reach its target of 60 million by the end. Moreover, the company aims to hit the 100 million mark in 2015 backed by new product launches.
The company has included TV transmitter with the phone and even offers a fitness band for $13.
With Xiaomi entering new markets like India, Philippines, Singapore and Malaysia, the company will surely give some tough competition to global players like Samsung and Apple in these emerging markets.
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