In an effort to enhance client recruiting and retention efforts, Wells Fargo has created two new directorship roles. According to reports, the financial firm has tapped Wells Fargo firm veterans Anne Larson and Erin Rich to fill the positions. Larson is to fill the position of director of client acquisition while in the meantime, Rich to take on the duties of director of client experience.
In a statement, Danny Ludeman, president and CEO of Wells Fargo Advisors said in a statement, “This is a time when the need for more and better advice has never been greater. Our firm is making a significant investment in bringing in new clients and making sure their experience is exceptional.”
In the role of director of client acquisition, Larson will be responsible for developing new training programs and other initiatives that can be implemented on the advisor level so more clients can be brought into the firm, according to Wells Fargo. Larson had served Wells Fargo in the capacity of head of marketing for the company’s merchant services. Prior to that, she was regional vice president of sales for Charles Schwab.
Rich, who has been with Wells Fargo for 18 years, will have duties that include coordinating brokerage executives and leaders in other channels to help standardize a level of service. Previously, she focused on developing customer service satisfaction initiatives for Wells Fargo Bank.
In today’s banking and finance industry, client retention and recruiting efforts are important and deserve attention. Without recruiting strong clients and then in turn retaining those clients, business cannot grow and prosper today. Selecting two veterans with the firm to take on the newly formed directorship roles enables experienced staff to help grow the clientele and keep a strong base of clients for the long term.
A strong client base is needed in order to keep profits at desired levels and to keep operations moving smoothly. The two selections are experienced in various expects of the firm and therefore, are qualified to address the needs and concerns of clients while leading staff members to do the same.
Wells Fargo is an American multinational banking and financial services holding company with operations located around the world. Wells Fargo is the fourth largest bank in the U.S. by assets and the largest by market capitalization. Founded in 1852, it is headquartered in San Francisco, Calif.
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