U.S. Cellular Announces New CEO

U.S. Cellular has announced that Mary Dillon, its president and CEO since June 2010, is leaving to take the chief executive role at Ulta Salon, Cosmetics & Fragrance. In her three years at USM, Dillon tried instituting several new initiatives to turn around the firm’s fledgling operations, such as the Belief Project–launched in late 2010–which spawned new offerings aimed at boosting loyalty and improving the customer experience.

While the new strategies have not yet been able to bring about a turnaround in either the subscriber base or the share price, the strategic wheels are still in motion, and its recent deal with Sprint to exit its Midwest markets was a step in the right direction.

Ken Meyers, who is CFO and executive vice president at Telephone and Data Systems (which owns more than 80% of U.S. Cellular) and a member of U.S. Cellular’s board of directors, has been tapped to replace Dillon and officially take the reins July.


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