The most successful product launch in Taco Bell’s company history has been the Doritos Locos Taco, selling more than 100 million units just in its first 10 weeks of availability. It has now sold more than half a billion tacos to date. According to reports, the company’s CEO claims that the product has literally created thousands of jobs across the country to serve the additional customers who comes in to purchase the popular product. Now another date is fast approaching on which the fast food chain plans to release yet another new flavor, Flamas, the third version of the Doritos Loco Taco.
Flamas, is a chili-lime Dorito flavor, according to reports, but the food chain has declined to release any details about the new flavor set to be released on Aug. 22. The other two variations are the Nacho Cheese flavor, launched in 2012, and the Cool Ranch flavor, released earlier this year. Foodbeast indicates there is photographic evidence of the new Dorito Flamas flavored taco at a test location.
Also, Taco Bell CEO Greg Creed has confirmed repeatedly the new flavor will be Flamas, so it is expected a formal announcement of the new flavor is expected within the next week or two. Flamas is believed to add spice to the Doritos Taco line, according to experts. Some people have never heard of Flamas Doritos, according to reports, it is predominantly sold in Hispanic neighborhoods. The two most popular Doritos flavors are Nacho Cheese and Cool Ranch, which account for about 75 percent of Doritos sales at this time.
Many experts have mixed feelings about the new flavor choice. Some believe a spicy addition should be added to the selection, but others believe the Flamas flavor of Doritos is not widely marketed or well enough known. It is no dispute, however, that the Doritos Locos taco line has been a great success for Taco Bell up to this point, so most people expect the new addition will draw customers into the restaurants out of curiosity to try out the third flavor in the lineup.
When describing Flamas, many say it is spicy, yet salty, and does heat up the meal, but is not near as hot as many hot sauces that are available on the market. It has been pointed out by some that Taco Bell’s hottest and spiciest foods are not near as hot or spicy as hot sauces that are currently available on the market.
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