Marketing has been one of the key strengths of the South Korean giant, Samsung. However, today, the company has announced a unique marketing campaign, which probably will be the first of its kind ever. Starting this Monday, Heathrow’s Terminal 5 will be called as the ‘Terminal Samsung Galaxy S5’. However don’t worry; terminal 5 which is one of the world’s busiest terminals won’t be called this name for ever as this is just a two weeks campaign to spread awareness about their latest Galaxy S5 flagship.
This is the first time, Heathrow Airport, which is also one of the busiest Airports in the world has allowed a brand to take over a terminal. And when they say the company is taking over, they mean it as every signage, digital boards, ads and whatever digital screen is out there will be used to promote Galaxy S5.
The two weeks campaign starts off this Monday and will target all those passengers who travel through the terminal for their journey. Given that it’s one of the busiest terminals on the planet, this marketing campaign will take Samsung to a whole new level. Terminal 5 handles more than 30 million passengers every year, so one can imagine the kind of exposure Samsung would get in the next two weeks.
Further those who are really interested to get their hands on S5 can go to the Dixons Travel store in the terminal where they can try out the device or buy them immediately. And finding the store won’t be hard as there will be directions all over the terminal pointing out to these stores.
“We are always looking for ways to maximize brand impact and this activity is testament to that. The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before.” said Russell Taylor, Vice President, Corporate Marketing at Samsung UK and Ireland.
In these two weeks, the online webpage of the terminal too would be rebranded. So, online visitors would see a ‘Terminal Samsung Galaxy S5’ home page instead of ‘Terminal 5’.
So, starting Monday, everything in the airport including Gate Room and baggage spots will sport this new name along with plenty of images of Galaxy S5.
The company has already sold over 11 million units since its launch and promotions like this would further boost the sales of Galaxy S5 worldwide.
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