The newest member of the HTC One series has been announced with a release date of August 2013, and will be available to global markets in September.
Five short months after the release of the HTC One, HTC has announced the newest member of its One series; the HTC One Mini. This device will be available in selected markets in August and release globally in September 2013. The devices offers a more compact 4.3-inch 720p HD display with a 1.4GHz dual-core Snapdragon 500 processor and 1GB of Ram. Retail market price will be £379.99 or $584.54.
This new HTC One Mini shares many common features with its predecessor. The design elements are identical and both come standard with BoomSound dual-stereo speakers. Consumers will also enjoy HTC’s Ultrapixel camera with HD recording and Beats audio designed into the hardware of both the HTC One and Mini.
Though it has a wallet-friendly price compared to its primary competitors Samsung and Apple, the device still shares the same premium aluminum design found on the iPhone 5.
Compared to the HTC One, it measures 132x63x9mm as opposed to 137x68x9mm from the original and the weight decreases from 143g to 122g. In addition the screen has been designed more compact now measuring 4.3- inches from the 4.7 inches of the original.
Surprisingly, HTC has removed the NFC from the HTC One Mini, though it still has Bluetooth 4.0, Wi-Fi and HTC Connect combined with the 3.5mm headphone jack.
The release of the HTC One Mini is in effort to close the gap between its competitors Apple and Samsung and has shown a driving sales edge on markets. Recent years have suffered HTC considerable market losses with decreasing share value mainly due to the dominance of its competitors. The flagship phone of the company, One X in 2012 received great reviews but poor marketing strategies allowed the device to be overshadowed by Samsung’s Galaxy S III and iPhone 5.
For 2013, CEO Peter Chou vows to double company efforts in marketing to increase loyalty and recognition to the brand. Since the success of the HTC One, the company has seen a jump in the market share from a modest 4% to 10% and it has boasted reaching 30% market share in specific areas. The company is increasing investments into research and development to focus on quality smart phones to entice existing competitors.
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