Netflix Continues To Top North American Downstream Online Traffic

Netflix Continues to Top North American Downstream Online TrafficNetflix continues its domination of downstream Internet traffic across North America so far this second half of the year. This is based on the latest online traffic report released by networking equipment firm Sandvine. It should be noted that the on-demand online streaming service has been enjoying the top spot for quite some time now.

Based on the data released by Sandvine, Netflix accounted for 31.6% of online traffic particularly on fixed networks. It noted that the company’s traffic share slightly decreased compared to the figure in the first half of 2013. Sandvine immediately pointed out that this modest decline should not be taken as a decrease in dominance of the popular service compared to competitors.

It should also be noted that the bulk of information collected for the report occurred prior to the launch of the SuperHD content by Netflix. The new service is logically expected to further bolster the company’s online downstream traffic dominance. This is because SuperHD has been well received by customers.

Other competitors like Hulu and Amazon Video were left behind. The companies accounted for 1.29% and 1.61% of online downstream traffic during the period, respectively. Observers think that the two Websites have the potential to catch up with the two more popular rivals, namely Netflix and YouTube.

Netflix, the leader

During its recent quarterly report to investors, Netflix revealed that its customers had streamed up to 5 billion hours of online content through the Website during the third quarter. That rose from 4 billion in the first quarter.

The second highest streaming traffic in the region was generated by YouTube, which accounted for 18.6% of traffic in the area so far this second half of the year. It should be noted that together, Netflix and YouTube account for a combined 50% of downstream traffic across North America.

YouTube’s problem

If the online traffic of Netflix slightly dropped, YouTube enjoyed a 9% rise in traffic compared to its first-half figure. Analysts attributed this to higher usage of tablets and smartphones through Wi-Fi networks at homes.

Analysts at Sandvine have asserted that the video-sharing site owned by Google Inc should further invest in upgrading its servers so that YouTube could better compete against Netflix. Many users of the site point out that there are consistent upload quality issues at certain times of the day probably due to oversubscription in Google’s server farm, which affects YouTube hosting.

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About the author

Drew is a regular contributor covering trending topics.