Although Microsoft is the world’s largest software company, when it comes to mobile OS, the company is still way behind market leaders. Microsoft’s Windows OS is still playing catch up with competitors like Android and iOS. Apple, Google, and even Microsoft have released their own smart digital assistants, all of which are tied to their respective platforms. Over the years, we have seen them add new features to their platforms, and according to the latest report from Reuters, Microsoft is planning to launch its Cortana Digital assistant to rival platforms such as Android and iOS.
We know that the company has been working hard on its digital assistant in the past year. In fact, Cortana recently made it to the leaked Windows 10 build and is confirmed to make an appearance in the revolutionary Windows 10 OS update for desktops. It is said that the company is using research from an artificial intelligence project called “Einstein.”
Albert Einstein’s groundbreaking work on space and time inspired the company to adopt this name for its secret research project.
“We’re defining the competitive landscape… of who can provide the most supportive services that make life easier, keep track of things, that complement human memory in a way that helps us get things done,” said Eric Horvitz who is the managing director of Microsoft Research.
However, Cortana for Android and iOS won’t be a reality until the end of the year. It is said that the company will release the standalone Cortana app only after its launch of Windows 10.
Microsoft’s speech learning tech, Bing search, and machine learning will help transform it into a true intelligent assistant which can anticipate user’s needs. On the other hand, Siri basically responds to requests made by the user and Google Now answers to user’s queries with the help of card based information. So, Cortana may have an edge over these two assistants if it manages to incorporate advanced AI effectively.
This isn’t the first time we are seeing Microsoft sell its software to other platforms. Under the leadership of Satya Nadella, many of the company’s software products have been made available on multiple platforms. This could help the company find new markets, which was not possible if the company was limited to just Windows OS.
The company has yet to officially announce such a move, but Reuters is generally right about such information. Stay tuned for more updates.
For comments and suggestions, leave a message in the comments section below. Like and Follow our Facebook page for more stories and to stay up-to-date with the latest happenings.