Microsoft Corp is set to unveil its first ever non-Nokia branded Lumia handset next week, specifically on Tuesday (November 11). This was announced through the company’s recent blog post, where noticeably tipped #MoreLumia set on Nov. 11.
It can be recalled that just last month, the company formally announced that it would re-brand Nokia smartphones as Microsoft Lumia. It explained then that the action is an effort to prevent confusion among consumers.
Renaming a brand
And that action came as no surprise. Microsost executive vice president for Devices Group Stephen Elop in April clarified that the giant technology would drop the Nokia brand once the $7.2 billion acquisition of the Finnish firm’s mobile phone business is completed. Apparently, the transaction has already reached its completion.
It can also be recalled that Elop used to be the head of Nokia Corp, during the time that it was undergoing major blows due to weak performance amid intense competition in the global smartphone industry.
As of this writing, Microsoft has also clarified that it would continue selling those entry-level Nokia handsets, including the $25 Nokia 130. It also hinted that it would continue to launch more of such cheap mobile phones in the future.
Hopes for Lumia
The company has expressed confidence that Lumia would continue to enjoy patronage of consumers. It said that the brand’s promise to bring about the best mobile experience remains.
Now that the new Lumia phones are set to be released, it is expected that Microsoft would do it best to make it succeed. This is actually the firm’s first major foray into the smartphone business. Of course, the new Lumia handsets are expected to come with Windows Phone operating system. It is not clear if the Android models would be phased out or remodeled.
There are also speculations that Microsoft would have its name emblem printed on the front or rear of the next generation Lumia phones. But sources claim that it is a more likely possibility. The smartphones are also expected to come with neon green or orange marks to emblaze the Microsoft brand. Let’s wait and see.
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