The much anticipated LG 55 inch OLED HD television went on the market in the United States when it started selling at Best Buy’s home theater store, Magnolia, in Minnesota yesterday.
A year and a half since LG first showed the television, the Ultra HD set gives customers a clearer viewing picture.
“Ultra HDTV also provides greater depth to picture quality, giving a more immersive experience,” Sweta Dash, senior director of display research and strategy at IHS market research firm, said.
Best Buy, as the primary retailer for LG products, released the TV first in Minnesota and plans to expand selling in cities like Chicago, New York, Los Angeles, Dallas, San Francisco, Miami, San Antonio, Houston, and Seattle within the next few weeks.
LG’s OLED TV is currently on the market for 14,999 dollars, which is said to be typical for newly released Ultra HD technology.
“We’re starting to move Ultra HD into mainstream with more affordable price points and screen sizes that fit into most homes,” John Taylor, LG’s vice president for public affairs and communication, said.
According to USATODAY, prices will eventually fall like the cost of HDTVs before the OLED TV.
“The first HDTVs were 10 grand in 1998 dollars. You do the math and the OLED is a lot cheaper in modern money,” Richard Doherty, research director at the Envisioning Group, said.
OLED stands for “Organic Light-Emitting Diode” which gives viewers a clearer picture quality, a high contrast ratio, wide-viewing angles and 3D support. The screen weighs about 38 pounds and is about 4 millimeters in thickness. The LG TV also has a curved screen that increases depth.
According to an article from earlier this year on Engadget, the idea behind the curve is to reduce the distortion of screen edges and kept the full display the same distance from the viewer.
The “light-emitting” part of OLED display quality comes from the embedded WRGB technology that connect white pixels to red, green and blue sub-pixels, says NBC.
They also said that the OLED HDTV contains THX certification, internet functions for streaming video and social media, and comes with LG’s Magic Remote Control that has gesture-based control technology and speech recognition.
Although the screen’s resolution is said to be the same as regular HDTVs, the curvature and thinness of the screen delivers almost four times the resolution.
LG is not the only one to release this type of technology this month as competitors are expected to start selling similar products.
Sharp is said to launch its first Ultra HD display, the 70 inch Aquos Ultra LED TV, for 7,999 dollars this week while Samsung will be releasing its own 55 inch OLED HDTV with the same features within the next month.
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