Instagram has asked other existing apps that are connected to its services to drop the words ‘Insta’ or ‘Gram’ in their names. The photo and video sharing service already sent emails to owners of those apps to convey this message. It has given those services ‘reasonable period’ to make the necessary changes.
The move came after several provisions in the Instagram Brand Guidelines were updated recently. The changes mostly focused on prohibiting connected apps from continuously using ‘Insta’ or ‘Gram’ in their own names. It claims that such names are detrimental to the Instagram brand.
Instagram wants to discontinue any impression that it endorses or sponsors those apps. It believes that any other app that is connected to its services should develop and keep its distinctive branding, apart from Instagram. Moreover, the app restricts other services from the use of the entire ‘Instagram’ name as well as its logo.
Changes in policy
It should be noted that Instagram is protected by trademark along with the company’s application programming interface (API) guidelines. However, ‘Insta’ and ‘Gram’ as terms are not covered by those until this recent modification to the brand’s policies.
Before this change, the use of any of those two terms in other apps’ names was even encouraged by Instagram itself. Instagram’s API documentation used to state that any connected app could use any of those terms but not both together in their names. Some observers note that this action may have been prompted by the realization on Instagram’s part that it does not need the help of other apps anymore for it to expand its growth.
Re-branding of identified apps
Thus, the new rule is a turnaround from the past provisions in the policy for naming and branding other connected apps. Instagram, and its owner Facebook, could not impose the policy on other apps that don’t connect to it. But it would not allow any other app violating that policy to set a connection to any component of its services.
Currently, many apps would be affected by this change. Among those are Luxogram, Statigram, Gramfeed, Instadrop, Webstagram, and Instagallery. Those apps must re-brand under Instagram’s new rules. It is assumed that the app has already communicated with those other apps. According to sources, Instagram is asking at least 48 hours for the apps to respond to its email. After that, the parties would agree about the reasonable time to fix the concern.
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