Looks like Huawei is going to release a dual boot device later this year as the company’s Chief Marketing Officer, Shao Yang revealed that they are still committed to Windows Phone OS. While talking to TrustedReviews, he said that Huawei preferred a dual boot smartphone with Android and Windows instead of a standalone Windows phone.
Unlike Nokia, Huawei is not exactly famous for its Windows Phone devices and the company releases a lot more Android handsets than Windows ones. The last Windows model was released in 2013, but with the dual boot option, the company may release more than one this year.
“With Windows Phone, one direction for us and one that we are now following is dual OS. Dual OS as in Android and Windows together,” he told the website.
This is not surprising, as the OS is still struggling against its competitors like Android and iOS. The share of WP OS is under 5% in US, after 3 years of its official launch. When compared to Android’s 50% share and iOS’s 43% share, this is trivial. So, manufacturers naturally prefer Android over Windows. Also, the number of apps on the platform is still not even close to Android and hence, users too prefer Android powered handsets.
So, the only option left for manufacturers like Huawei is going with the dual boot option. In this way, users won’t be afraid of switching over to an entirely new OS, thanks to the presence of Android, yet they can have a new tile based experience on their phone.
“If it is Windows only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone. We think the dual OS can be a new choice for the consumer. It will be on sale in the US in Q2.”
However, it’s not just Huawei who is considering a dual boot Windows Phone. Other manufacturers including local ones like ViewSonic, Micromax and Karbonn are planning to launch dual boot devices later this year. Dual boot will help them eliminate the risk of weak demand for Windows devices, without actually abandoning the OS.
Under the leadership of the new CEO, Satya Nadella, there have been many changes made to the company’s marketing and licensing policies. So, in the coming months, lots of new high end as well as budget Windows Phone devices can be expected.
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