In the past few years, smartphones have taken over the world. Millions of people use smartphones today and these numbers are going to increase further after the launch of the Google Android One family yesterday.
On Monday, Google officially unveiled the Android One lineup of smartphones in India which includes three new partners for Google branded devices.
We have been hearing about this new project from the company for quite some time now and it’s good to finally see that the earlier rumors were actually true.
It’s a well-known fact that budget phones sacrifice on the quality of the device as well as the software to reduce the price. However, with Google Android One smartphones, Google is trying to change this trend by offering a great user experience even on smartphones that sell for less than $120.
With this new range of phones, Google aims to tap into regions where there’s a huge potential for new smartphone users. India being the third largest market in terms of mobile phone users and the fastest growing too, Google released this low cost lineup first in the country yesterday.
The company has partnered up with three manufacturers namely Micromax, Spice and Karbonn. So, there are currently three phones in the market under this lineup, the Karbonn Android One Sparkle V, the Micromax Android One Canvas A1 and the Spice Android One Dream Uno. These phones are being sold only via online retailers like Snapdeal, Amazon and Flipkart.
As of now there are hundreds of smartphones under the price tag of $100, so what makes these Android One phones different from them?
Well, given that these devices are backed by Google, they will get the software updates directly from the company. This also means, they will get these updates around the same time the company makes it available for its other devices like Nexus lineup.
However, these three devices are just the start. Many new OEMs have partnered up with Google for Android One smartphones and soon you may see phones from companies like Asus, HTC, Lenovo, Panasonic and Acer which are much better and improved than the initial offerings.
Google has big plans with this new project and the company aims to expand the program to other areas like Indonesia, Philippines and other countries of South East Asia in the coming months.
So what do you think about the new Android One program from Google?
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