Google to study its employees for the next 100 years

In the past few years, there have been many interesting projects undertaken by Google. New technological innovations have always been one of Google’s greatest interests and the best example to prove this fact is the new Google Glass. But according to reports, the company is looking to improve in other areas too apart from technology.

The recent blog post from Google’s Senior Vice President of People Operations, Laszlo Bock, in the Harvard Business Review journal says the company is working on a unique project called ‘gDNA’ which will study how people work in an organization. While this might sound like something that most companies do these days, Bock adds Google plans to study its employees for the next hundred years, provided it survives that long.

The study started by Google’s People Innovation team was inspired by the Framingham research, which was conducted way back in 1948. The project called as ‘gDNA’ is already in its second year and plans to continue for around a century. The study is aimed at understanding how people work and things that affect an employee’s productivity in a work environment.

“We all have our opinions and case studies, but there is precious little scientific certainty around how to build great work environments, cultivate high performing teams, maximize productivity, or enhance happiness,” says Bock in the blog post.

However, project ‘gDNA’ is unlike any other employee studies carried out by other companies. Bock claims that the project studies both the employee’s nature as well as his surroundings. Over a group of randomly selected 4000 googlers are selected for the scientific survey which asks the employee various scientific questions regarding attitudes against work culture, personality traits etc. The team then analyzes the answers to understand the relationship between employee roles, tenures and so on.

In the first two years of survey, the company has managed to divide the employees into two categories. The first category of people can segregate social life from work life and are called ‘segregators’. Unfortunately, they form only 31% of the total population. On the other hand, rest of the employees surveyed came under ‘integrators’ category, who constantly mix work and social life. Unsurprisingly, most of the integrators wish that they were in the segregator category.

Google aims to answer questions related to employee behavior and engagement by conducting this study. With the results, Bock hopes to create better teams who are engaged in their work for a longer period.

Project gDNA seriously looks to improve an employee’s productivity and satisfaction, but only time will tell whether it will work in the long run.

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About the author

Joel is an experienced blogger who covers all kinds of news relating to tech. He is a huge fan of Android and can be seen playing around with his phone in his spare time.