We have many social networking websites today, with Facebook and twitter taking a large chunk of the market share. However, back in 2006, the situation was quite different. There were only a handful of websites for social networking online and Orkut was probably one of the popular ones. But things have changed since 2007, and the 10 year old website is not even a competitor in this market.
However, even with the dwindling popularity, Orkut was Google’s best bet to compete against the ever growing Facebook. So, some thought that Google would revamp the website to suit to the updated needs of the user. However, those hopes were dashed after Google launched its very own Google Plus website. And this launch confirmed that Google would soon shut down the service.
So, it’s not at all surprising to see Orkut shut down. In fact, the only thing that’s surprising about Orkut is the fact that it took so long (3 years after G+) for the company to finally realize that the platform was no longer needed. Google has been successful in many of the projects that it has undertaken in the last decade, with some exceptions like Orkut. And with Google Plus in the picture, this looks like a logical move.
According to the company, killing off this service would enable them to focus on important matters like YouTube, Blogger and Google Plus.
“Over the past decade, YouTube, Blogger, and Google+ have taken off, with communities springing up in every corner of the world,” Google Engineering Director Paulo Golgher wrote in a post on the Orkut blog. “Because the growth of these communities has outpaced Orkut’s growth, we’ve decided to bid Orkut farewell (or, tchau). We’ll be focusing our energy and resources on making these other social platforms as amazing as possible for everyone who uses them.”
Although Orkut was not really popular in US, the website was a big hit in emerging markets like Brazil and India. In fact, even today, the majority of users are from these two countries.
Also, post this announcement, users cannot make a new account on the website. But Current users can enjoy the same services as before till September 30th. After the given date, you cannot use the platform except for exporting your profile, community posts and photos via Google Takeout.
Also, according to Golgher, the company will archive all of the awesome Orkut communities so that they are available even after the service goes offline.
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