For the past few days we have been hearing a lot about the Ice Bucket Challenge. A number of tech CEOs have come forward to accept the challenge and promote the cause. The most recent ones to do so are the co-founders of Google, Larry Page and Sergey Brin.
The Ice Bucket Challenge, which started off earlier this year has since gone viral. The rules of the challenge is simple, you have to either pour a bucket of ice water over your heard or donate an amount, usually $100 towards fighting ALS, also called as Lou Gehrig’s disease. Also, the person who takes the challenge has to dare three other people into taking it. This way, the numbers of people who take the challenge increase drastically.
The basic motive of the challenge is to get more funds for the treatment of people suffering from ALS and also to raise awareness about the disease. While the challenge says to either donate or to drench yourself in ice water, the famous people who have taken the challenge usually go ahead and donate to the cause anyways.
Larry Page and Sergey Brin took the challenge that too in front a big crowd earlier today. It was just like Apple CEO Tim Cook’s Ice Bucket Challenge. There were a lot of spectators cheering their CEOs while they were drenched in a bucket of ice water.
For those who don’t know, ALS is a fatal disease that adversely affects muscle control. This makes simple things like eating, speaking or even breathing extremely difficult. Unfortunately, researchers have not yet found a way to treat the disease and those who are affected with it generally live only for the next two to five years. Given that the only medication available extends the life span of the affected individual to a few months, it’s essential to find a permanent cure for the disease for which the money is being raised.
Unsurprisingly, with many celebrities and CEOs joining the viral challenge, the ALS Foundation, a non-profit organization for ALS research, managed to raise over $4 million from July 29 to August 12. That’s way more than what the foundation received during the same period last year.
Many other tech CEOs like Mark Zuckerberg, Twitter CEO Dick Costolo, Microsoft CEO Satya Nadella and even Phil Schiller have taken the challenge. And we expect many more CEOs to join in within the next few days.
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