Even without Tiger PGA Championship is a Rating Bonanza for CBS & TNT

Even without Tiger PGA Championship is a Rating Bonanza for CBS - TNTROCHESTER, New York – It was a long weekend for Tiger Woods at PGA Championships, which concluded on Sunday at the Old Hill Country Club as the legendary golfer looked mortal and extended his major championship winless streak to 18.  However, even with the CBS (NYSE:CBS) blackout on Time Warner Cable (NYSE:TWC), which effected viewer in Dallas, Los Angeles, and New York, the network’s broadcast of the third round on Saturday was by 30 percent over last year.

The tournament was also a winner for Time Warner (NYSE:TWX) subsidiary Turner Network Television as the cable network’s coverage of the first and second rounds on Thursday and Friday were up 42 percent and 56 percent respectively.  The ratings boost helped the cable channel to achieve its best two round result since 2009.

Based on Nielsen (NASDAQ:NLSN) results, Saturday’s third round telecast earned a 3.0/8 share in household metered markets, peaking at 3.5/9 between 5 PM and 6 PM – the same round in 2012 received a 2.3/5 share, due to delayed play from a thunderstorm.

According to the entertainment industry publication Variety, the Time Warner Cable blackout has had minimal impact on CBS’ ratings.  Compared to the week before the blackout, CBS was down only 0.2 percent in total viewers and the network was unchanged in adults 18 to 49 years old.  It was also reported that CBS’ ratings were up over the same week last year when the network was going head-to-head against the Olympics on NBC (NASDAQ:CMCSA).

Variety also reported that one of the network’s top ranking shows, ‘Big Brother’ maintained the same average viewership for the first seven days of the blackout as it did the week before Time Warner took CBS off the air.  As the blackout continues, viewers have switched to the internet to stream CBS to their televisions, offering a blow to Time Warner’s strategy as many of those viewers are using the company’s high-speed internet service to circumvent the blackout.

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About the author

Audrey is a senior editor for the business and finance sections.