Emotient announces Sentiment Analysis App for Google Glass

Emotient, a startup based out of San Diego has just announced a new app in the market for Google Glass called Sentiment Analysis. The app will read people’s expressions thereby denoting their sentiments.

Google Glass was made available to developers last year; however, the device is still not available for commercial purchase. The basic idea behind releasing it early to developers was to create useful Glasswares (apps for glass are called glassware), before the actual commercial release. And today’s announcement of Sentiment Analysis app, shows a glimpse of the potential of the device.

Although reading people’s emotions is still considered as a human aspect, Emotient claims Sentiment Analysis uses scientific methods to analyze how the person is reacting. The app uses the camera on Glass to capture subtle changes in the expressions of the person in front of the user. These subtle changes can be anything from movement of lips to twitching of an eye. Gathering this information, the app tries to find out the sentiment of the person.

While this concept sounds new, there is another startup working on a similar technology. Affectiva also has backing from well-known investors and has even launched their SDK for mobile development. However, Emotient claims that they are quite different from Affectiva.

“We believe our technology is differentiated in its ability to deliver sentiment and emotional insights in real-time and in its accuracy in uncontrolled environments, such as a crowded store,” said Viki Herrera, Emotient’s spokesperson while talking to TechCrunch.

However, this technology is not focused on individual customers. The company added that Sentiment Analysis could possible change the sales segment. With the help of this tech, corporates can understand the reaction of customers towards their products and can use the data to improve overall customer satisfaction.

Also, the company claims that the users as well as the people around the user don’t have to worry about privacy as the app won’t store any pictures. However the idea of people being analyzed by the person in front of them would still be a hard thing to accept. Given that Google glass has received mixed reviews and is even banned from several restaurants in San Francisco, one cannot predict the future of this tech.

Emotient claims the actual application of this technology is practically unlimited. “We believe the next phase will extend from physiology to psychology,” said Seth Neiman who is an investor in the company.

So, one can expect to hear more about the company in the coming months.

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About the author

Joel is an experienced blogger who covers all kinds of news relating to tech. He is a huge fan of Android and can be seen playing around with his phone in his spare time.