For the past two years, Blackberry hasn’t been doing so well. In fact, before that too the company struggled to keep up with competitors like iOS and Android smartphones.
Things got worse after its so called revival plan, Blackberry 10 OS failed miserably. Back in January 2013, the company released the first Blackberry 10 device, the Blackberry Z10 which didn’t do well in the market. So the company continued to lose market share and had to sell off some of its assets to stay in the industry.
But things have changed in recent times for the company. Blackberry has a new CEO and a new survival strategy too. Instead of focusing on all consumers, the company decided to work on its strengths, i.e. enterprise customers.
And in line with this strategy, the company has announced a new device called the Blackberry Passport. We have been hearing and seeing a number of leaks about the device in the past few months, and most of the rumors were bang on target.
Blackberry Passport isn’t your everyday smartphone. It is built for a specific crowd, namely the enterprise users and with its unique design and features, Blackberry hopes, enterprise customers will soon prefer
this over other Samsung and Apple smartphones.
The first thing you’ll notice about the smartphone is the beautiful full QWERTY keypad at the bottom which is also touch sensitive. Blackberry went back to its trademark full keypad design, which we feel is a smart move. There is still a bunch of crowd who would prefer tying on a keypad phone instead of a touch screen and Blackberry Passport provides them with exactly the experience they want.
On the hardware part too, the company has done its homework. Passport comes with a Snapdragon 800 Quad Core processor clocked at 2.26 GHz with 3GB RAM and 32GB internal memory. You can expand this via a MicroSD card up to 64GB.
There’s a 13MP camera at the back with LED flash, OIS and Auto Focus. The 2MP shooter up front can capture 720p videos.
Above the keypad, there’s a 4.5 inch square display with a resolution of 1440 x 1440 pixels and pixel density of 453PPI. While it may take some time to get used to the square display, Blackberry claims its perfect for enterprise users who have to read a lot of documents on screen.
The extra width displays more characters on a single line, up to 60 to be exact, which is 50% more than what you can see in a regular rectangular phone. This makes it a great device to read and edit documents on the go.
Blackberry has priced Passport aggressively too as it retails for $599, which is lesser than other competitors like iPhone 6 and Samsung Galaxy S5.
For comments and suggestions, leave a message in the comments section below. Like and Follow our Facebook page for more stories and to stay up-to-date with the latest happenings.