Apple’s app store is considered as one of the best by many experts and users. The sheer number of quality apps available on the iTunes store makes it much better than other app markets in the industry. This level of quality is maintained due to the company’s strict policies regarding apps that make it to their market and many developers often find it hard to get their apps listed on Apple’s store.
Until now, the company never discussed the reason for rejection of apps, which naturally irritated a lot of developers.
However, in a developer friendly move, Apple, for the first time has published a list of the most common reasons for rejection of an app from their app store. This would definitely help out developers to avoid these common mistakes while submitting their apps, thereby increasing their chances of acceptance. This is probably a running list, which means, the company may add some new reasons to the list in the coming months.
The most common reason for rejecting an app from the iTunes store was because Apple needed more information. To submit an app, developers have to fill out a number of forms giving out essential information like contact details to the company. If any of these details are missing due to the developer’s oversight, Apple will reject the submission.
Almost 14% of the rejections were due to this reason, which means, if the developers are careful enough, their apps may be accepted by the company in the first go itself.
The second most common reason for rejection was the exhibition of bugs. Apple hates buggy apps and naturally if your app has bugs, the company won’t accept it. Almost 8% of the rejections were due to this reason, so developers are advised to check their apps for bugs before submitting it.
Another common reason for rejection is a bad user interface. Apple is very particular about the user experience on the apps that people download from the store and anything that’s less than good will be rejected. Also, anything that’s not relevant to the app’s use like false descriptions, screenshots etc. will be rejected. Almost 5% of the rejections were of this category which means developers have to take care of how they describe their apps.
Also, around 5% of rejections were of apps which had misleading representations similar to other apps. Surprisingly, around 4% of the rejections were due to existence of placeholder texts.
So, after this list from Apple, we can safely conclude that most of the rejections on the app store can be avoided if developers follow the guidelines from Apple and are careful with the submission process.
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