At long last! Apple Inc’s iPhone is now formally distributed in China by major wireless network China Mobile. iPhone 5S and iPhone 5C were launched through the giant Chinese telecom operator on Friday (January 17). As expected, CEO Tim Cook flew to Beijing to take part in the important event.
To further elevate the excitement, Mr. Cook and China Mobile chairman Xi Guohua personally came to an Apple Store in the city. There, the two heads of companies gave away autographed iPhones to a number of excited customers.
Mr. Cook could not hide his excitement when he posted a tweet about the event. On his Twitter account, he exclaimed that he was having fun at the iPhone launch in Beijing. The message was accompanied by an actual photograph of the two executives being surrounded by the local press during the launch.
iPhone 5S and 5C in China
This is not the first time for iPhone 5S and iPhone 5C to hit the Chinese market. The two Apple devices were launched in the US at the same time in September. Cupertino sold the iPhones through other carriers and retailers across Greater China in the last quarter of 2013.
However, the partnership with China Mobile has been greatly desired and patiently pursued by the company. This is not surprising because the alliance is expected to help significantly boost sales of iPhones. For quite some time now, Apple has been intending to keep up with intense competition brought about by staunch rival Samsung Electronics, which is currently the biggest smartphone manufacturer in the world in terms of sale.
The prospects with China Mobile
Apple targeting China Mobile is quite logical. To date, the Chinese wireless service provider is the largest mobile network in the world. It has over 763 million active subscribers. If Apple would be able to convince even a fraction of that figure to buy iPhone 5S or iPhone 5C, it would certainly translate to greater sales of the company.
Both Apple devices are compatible with the Time-Division Long-Term Evolution (TD-LTE) network of China Mobile. At the same time, the devices are also working on the Frequency Division Duplexing Long-Term Evolution (FDD-LTE) network that is more common in the US.
It should be noted that it took six years for Apple to finally convince China Mobile to distribute its iPhones in the mainland. This partnership is also expected to further broaden the reach of iPhones in the vast Chinese market.
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