Apple Emerges as Preferred Brand of Gadgets for the Holiday Shopping Season

Preferred Brand of Gadgets for Holiday Shopping

This holiday season, Apple is the most popular brand when it comes to shoppers’ purchasing plans. Based on data released from research conducted by Parks Associates, Cupertino is the top brand for planned holiday shopping sprees. Thus, Apple is the most sought-after brand for tablets, smartphones, laptops, MP3 players, home networking routers, and even streaming media devices.

As expected, this is good news for Apple, which has always been aiming to boost its sales and improve its profit margins. For quite some time now, the company has been enjoying heavy patronage from technology enthusiasts across the US and even abroad.

Top desktop brand

Apple is the top brand for many gadgets, but interestingly, it is also the top name in mind of customers who are planning to buy desktop PCs this holiday shopping season. This is the first time the brand is outpacing Dell as the preferred desktop manufacturer. Dell enjoyed that distinction in 2011 and 2012.

Aside from Apple and Dell, consumers who plan to purchase desktop this season are also interested in other brands. Among those are Acer, HP, and Asus. However, it should also be noted that the market for desktop is not the biggest segment today as smartphones and tablets are gaining greater popularity. But Apple is still lucky enough because it also tops consumers’ minds in those categories.

Other categories

For tablets, Amazon emerged as the No. 2 popular brand, following Apple. Behind it are Samsung Electronics, Microsoft Corp, and Acer. Meanwhile, Roku is the runner-up to Apple in the streaming media device segment. Apple is on top through its Apple TV. Other top brands in this category are Buffalo, Netgear, and D-Link.

Research firm Parks Associates clarified that Apple is not the sole winner in all other tech categories. Specifically, Samsung is the No. 1 brand for flat-panel television sets. Amazon is the top brand for e-book readers, while Sony has beaten up Microsoft as the top game console maker for this holiday season.

Changing minds

Being the ‘preferred’ name or brand has an advantage. But Parks Associates reiterated that consumers could still change their minds prior to actually making purchases. Apple could be the top brand for streaming media players but Roku could be the actual top brand after sales.

This happened last year when 34% of consumers aged 18 to 34 years old intended to buy Apple TV. Only 15% planned to acquire Roku. However, in a survey after actual holiday purchases, the research company found that just 24% of respondents actually purchased Apple TV, while up to 29% actually got Roku player.

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About the author

Drew is a regular contributor covering trending topics.