Amazon is trying to make its mark in the digital comic industry with the purchase of ComiXology. The company is primarily focused in the distribution of digital comics and has contracts with well-known publishers like Marvel, DC Comics, IDW and many more.
The acquisition is expected to close by the second quarter of this year, however financial details of the agreement is not yet disclosed.
The press release from Amazon also states that the current headquarters of the company at New York will still act as its main office even after the acquisition.
ComiXology was found back in 2007 and since then, the company has grown into a well-known distributor of digital comics. Currently, the company offers a library of digital comic content from over 75 top publishers and independent content creators from all over the world.
The company is known for its Guided View technology which revolutionizes the way people read digital comics. The tech simulates how the reader’s eye moves across a traditional printed comic but on a digital version. This gives an immersive experience to the user.
“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”
The company has not yet revealed as to how ComiXology will be integrated into Amazon’s Kindle lineup. Amazon could integrate the content from this app to the traditional Kindle app in order to give a complete reading experience to the user. So, those who like to read graphic novels would be able to do it right from their traditional reader app.
The company could also make it a standalone app. Currently, Audible works in a similar way and the same strategy may be applied to ComiXology too. Kindle app could integrate links to ComiXology’s content which would then drive kindle readers to the ComiXology app.
In the end, both the companies coming together could be a positive thing for the digital comic book industry. Amazon’s vast resources could help improve the delivery system of ComiXology. The acquisition could also result in new contracts with publishers and increase the overall readership of digital comics.